How influential are social media influencers and bloggers?

One of the chapters on The Manual of Blogging is on how blogs influence readers at large and how they particularly influence buyers, voters, employees and employers.


Influence of blogs and social media

Blogs have been exerting influence over individuals, society and organizations in different ways since their early days. In the last few years, the importance of blogs as the prime social media entities has gone down but they have become increasingly more mature in content and design. 

On the web, especially social media, traffic is often taken as a measure of one’s influence, but visitors do not necessarily visit a website/ social networking platform/ blog because they are influenced, nor do all visitors take a decision under the influence of the site they visit. On the other hand, when the message is powerful and the blog/ blogger has the required credibility, they have the potential to convince and encourage people to think and act in a certain way. 

As a web format, blogs are likely to be more effective than the traditional websites because of their updating and interactive character. Blogs are also likely to be more effective than social networking sites because blogs give the opportunity to bloggers to expand the topic well. Being interactive and also with unlimited scope to explain things in detail, blogs score over print media, television channels and posters/ hoardings in influencing opinion of readers. 

There are thousands of review blogs on which bloggers write about the quality of products and services. Though enormous amount of information on products is available on the web and it is available instantly through apps and search, some research is available in which blogs with good content in paying niches such as travel and fashion are found to have a definite influence on buying decisions of visitors and followers. 

On the web, the word ‘social media influencer’ has gained popularity in recent years. This term is used for describing people with large following on social media. Their claim is that since they have a huge herd following them, their word matters a lot when it comes to people buying a product or service. 

Numbers do count when they are genuine. Advertisers place their advertisements on social media influencers' blogs and other social accounts and pay them well for endorsing a brand. 

influence of blogs and social media

Influence of blogs on politics, voting

In the peak days of blogging, a number of researches showed that blogs did influence political decisions of the public. After the new-age social media became popular, it – rather than the blogosphere – has become the fighting ground between supporters of different political opinions. The jury is out on whether messages on blogs and social networking and chat sites can influence people enough to change their political views and to vote for a particular party/ leader. In most cases, the noise on the social media seems to be based on people’s pre-conceived opinions. However, it can be safely deduced that well-written blogs would influence political thought at least to the extent newspaper articles, editorials and political advertisements do. 

Blogs help in employment, career progression

A number of employing agencies have gone on record stating that they take inputs from the web entities of prospective employees, and blogs are an important input to assess a person’s personal traits and professional competence. Many professionally qualified people maintain blogs where they showcase their skills and achievements. Professional networking giant LinkedIn promotes blogging on its platform and many employers are known to look at these blogs in deciding a person’s suitability for a particular job/ assignment. Thus, blogs do influence career related decisions of both the employers and potential/ existing employees.

The secret of Lauren getting 8.8 million subscribers and many million views on YouTube

Lauren Riihimaki is a sort of legend on YouTube, with her channel clocking 8.8 million subscribers. Many of her videos have been viewed more than a million times, and the total viewership of her videos runs into nearly a hundred million!
Lauren had not been into YouTube; in fact she didn't know much about the medium and had not even watching videos that were shared on YouTube. She was happy with her Do It Yourself (DIY) blog on which she posted tutorials based on her experiments in her dorm. Creating stuff out of household items had been her craze. But then things changed when she felt that she needed to put video tutorials on the blog. And then she realized that nothing could be better than YouTube for vlogging, and she shifted to it.
Initially it was hard for her, but she acted according to a well-conceived strategy: she weaved entertainment with DIY and persevered with her work. She went on to start videos in series, which became popular. She then started investing into the craft. Now she has a team to support her, including camera professionals and video editors. She has her studio. She and her team spend many hours even for a small video. A small video of a chat with a personality, she is reported to have said, takes no less than four hours and a normal video more than ten hours! 
Being consistent has earned Lauren loyalty from viewers. She does not forget to post a new DIY video every Sunday at 9AM, and her fans wait for her new videos. After sticking with Sundays all through, she has added an entertainment-based video on Wednesdays. 
earning from blog
Lauren now also has a buzzing Instagram account. She has said in her interviews that she has always believed in making a brand rather than just getting popular and making money - the philosophy most YouTube video creators follow. 

Blogger or Wordpress?


Wordpress is the daddy of website/ blog creation: more than 30 percent of the world wide web is supposed to consist of websites and blogs created using this great software, and it is totally free.

But if you are new to blogging, wait. This is NOT the Wordpress free blogging platform but the Wordpress CMS (=content management system) that is so much prevalent on the web. You can create beautiful blogs or websites with this software but you have to separately buy domain name for the website/ blog and host it on the web. This is available at The free blogging platform from the same organization is, which is in competition with Blogger (=blogspot) platform. is similar to CMS in feel and is simpler to operate.

Let's compare similar products: Wordpress and Blogger FREE BLOGGING PLATFORMS. They are the biggest such platforms and there are other smaller ones such as Tumblr, LiveJournal and Medium. In addition, there are many blogging platforms and website platforms that are not free.

If you want to have a modern blog or website with many functionalities and earning streams, I will recommend Wordpress CMS. Before deciding on that you may like to compare it with alternatives like Joomla, Wix and Google Sites. Once you have created the blog/ website through any of these CMSs, you will need to buy a domain name and host the website/ blog on a web host. Both will need to be renewed year after year on payment of domain/ hosting charges.

Let's come back to the two top free blogging platforms. Both these blogging platforms suit personal or hobby blogging well. On both, you can create a blog with a few clicks. You can give your blog a name that you like and post as per your will (with some limitations, of course). You don't have to pay a penny to create and run the blog. As you will see below, Blogger allows you to customize the blog's looks and make money from the blog, free of cost - which Wordpress does not.

Let us see how they compare and which one you should go for:



Advantages of Wordpress (free blogging platform)

  • Is simple to learn. Needs no technical knowledge.
  • A user can open many free blogs.
  • Gives clean and modern looks to the blog.
  • Is highly secure.
  • Has enough space for normal blogging.
  • Allows HTML tags in posts.
  • You can upgrade free plan to have more features.
  • Migration to Wordpress CMS is easy and smooth.
  • Since free Wordpress platform does not allow advertising, blogs are clean and more content-oriented.
  • Wordpress has introduced block-based editing (called Gutenberg editor), which makes it easy to format a part of post/ page.

Advantages of Blogger

  • The Blogger platform is very simple to learn and needs no technical knowledge at all.
  • A user can open many free blogs.
  • Has many free themes - some new ones are comparable to Wordpress, while some old ones are very simple.
  • Is highly secure.
  • Has enormous space available.
  • Mapping to independent domain is free.
  • Allows the blogger to tweak with the help of HTML/ CSS coding of posts as well as the core of the blog.
  • Integrates well with other Google utilities.

Limitations of Wordpress free blogging platform

  • You cannot play with the code of the blog except some HTML in posts.
  • Space in the free plan is limited.
  • Free plan does not allow posting of videos.
  • Free or lower-end plans cannot have advertisements.
  • Though there are many plugins available (some are free) for additional functions and there are many more themes available on the web (many are free), these cannot be applied in the free or low-end plans.
  • Mapping to independent domain is not free and one has to pay fee annually to keep the mapping going.
  • It is not possible to create very high-end blog even with premium plans.
  • The free blog has a subordinate identity because its URL comes with suffix. (However, you can go for an independent name, with paid plan/ paid mapping.)
  • Blog needs to follow the content, privacy and other policies of the platform.

Limitations of Blogger platform

  • Old themes look plain vanilla, which are not liked by many bloggers.
  • It is not possible to create very high-end blog (e.g. with ecommerce facilities).
  • The free blog has a subordinate identity because its URL comes with suffix. (However, you can map it to an independent name, for free.)
  • Blog needs to follow the content, privacy and other policies of the platform.


Both the platforms are equally good if you are OK with posting content, and don't bother about other frills. Both have a number of free widgets through which you can display many items such as popular posts, contact form, social buttons, categories of posts, feed, etc.

Blogger allows more flexibility than Wordpress, and you can customize the blog to a great extent if you know a bit of HTML and CSS - very simple web languages. You can post videos and even give your blog an independent domain name at no cost! There is another great advantage of Blogger over Wordpress is that you can put ads on the blog and make money through them. Personally I like blogger over Wordpress.

wordpress vs blogger blogging platforms

However, many bloggers go for Wordpress as they fall in love with its subdued but pleasing basic themes. There is not much on offer in the free plan, but once a blogger is at ease with the free blog and later wants to go for an independent blog built on Wordpress CMS, he finds it easy to migrate. That is one big reason why people using Wordpress CMS recommend Wordpress as a blogging platform.

To be fair to, it gives you a lot more features if you are prepared to shell out some money, because then you are allowed to use third-party themes and plugins. Plugins are bits of additional code and can bring in a range of functionalities to the blog.

Which blogging platform should I choose, out of Wordpress and Blogger?

- For personal blogging, go for either. Open blogs on both, test them and stick with the one that you like. Remember that you will not be able to post videos (as of now) and advertisements on free Wordpress blog.

- For low level professional blogging (e.g. opening a blog on which you would write only about photography, accounts, legal aspects, etc), and if you think it may become a big blog over time, you can think of both. Test them and stick to the one that you like. Forget free Wordpress blogging if you want to make money by advertising on the blog or posting videos.

- For high end professional blogging or business blogging, don't go for a free platform. Create a blog/ website using CMS (or choose any other CMS or website builder if you want the website to look like standard websites and not like a blog).

Is Tumblr dead? Is its traffic going down by the day since 2018?

Tumblr is one of the biggest free blogging platforms, only after Blogger and Wordpress. Over years, it has been  especially popular among the teens, who could share and re-post content at will. It was full of sensitive visual content and also gave a layer of anonymity to avoid parental supervision.

Tumbler is also known for its 'culture'. It has been very supportive of LGBT and allowed users to be creative and communicative - the essential requirements for a buzzing community. There are thousands of very committed bloggers in the field of art and culture who have made Tumblr their home.

Tumblr also works well because it encourages short-form postings as in social networking and chat sites: you post a meme, a quick comment, a funny picture, an interesting news item, a quote... Blogs on it do not have a formal format as of Wordpress and Blogger blogs. So, it is a social network, micro-blogging website and blogging platform woven into one. 

Tumblr decision not to show sensitive content

One big reason for Tumblr's popularity - especially among young bloggers and followers - was its liberal attitude towards pornography. But in 2018, in one stroke, Tumblr decided to NOT host explicit content, to make use of artificial intelligence to scan accounts for such content, to remove all of it in one go, and not allow such content to be generated in future.

In its announcement in December 2018, Tumblr said: 

Starting Dec 17, adult content will not be allowed on Tumblr, regardless of how old you are...Adult content primarily includes photos, videos, or GIFs that show real-life human genitals or female-presenting nipples, and any content—including photos, videos, GIFs and illustrations—that depicts sex acts...Examples of exceptions that are still permitted are exposed female-presenting nipples in connection with breastfeeding, birth or after-birth moments, and health-related situations, such as post-mastectomy or gender confirmation surgery. Written content such as erotica, nudity related to political or newsworthy speech, and nudity found in art, such as sculptures and illustrations, are also stuff that can be freely posted on Tumblr.

There were strong triggers like the two given below why Tumblr woke up to the harm it had been doing to the society and the backlash that its too liberal attitude could bring:

  • In November '18, Apple removed Tumblr's app from its App Store when it observed child abuse images on the app.
  •  Earlier, in March '18, Indonesian government banned Tumblr in the country after Verizon, Tumblr's parent company, refused to remove pornographic content.
While implementing the cleanup, Tumblr has clarified that content that is meant for health and such other purposes would not be taken as 'adult' content. However, its reliance on artificial intelligence creates doubts whether it would be able to distinguish between educational/ informational content and pornography.

Tumblr says, it would filter out all adult content but allow present account holders to either take down the content or make the blog/ posts private. With exceptions for genuine use of visuals of human body in non-pornographic ways, the platform seems to feel that it would not lose much of its clientele.

It is reported that the ban leaves much to be desired. Web monitoring websites have found that Tumblr has failed to remove child pornography but has been harsh on blogs that were marked NSFW (not safe for work) for artistic nudity. The ban has, as its creators say, deprived them of showing their 'art' to the people and make money out of their creations.

Is Tumblr going down due to porn ban?

This ban on sensitive content leads to interesting possibilities, and they have been unfolding since 2018:
  • Tumblr is now a more acceptable platform. Though I have not seen public reports to suggest that, yet it can be assumed that it might become popular among bloggers of all ages. After Automattic (the company that owns the Wordpress CMS and blogging platform) purchased Tumblr in 2019, there is more chance of it getting strength as a popular and robust blogging platform. Automattic CEO has talked of integrating some of its technology with Wordpress while retaining its strong points and letting it remain as an independent blogging platform. 
  • There is a huge number of fan-followers of Tumblr who swear by it. The commitment of users of Tumblr community can be seen from the fact that nearly 700 thousand have signed a petition on asking Tumblr to reverse the ban. For some, Tumblr is a way of life. Though the explicit content is less (leave aside some nudity in the name of art, health etc), its popular topics (movies and actors, tv shows, reality tv, music, photography, art, culture, games) still are abuzz with content sharing and socialization. This community will keep growing though initially the ones who visited the platform just for raw adult material might leave it. This and the social-cum-blogging nature of platform may eventually lead to growth in traffic.
  • There is an equally big possibility of the platform going down because of the porn ban. Its referral traffic from explicit-content websites has disappeared after the ban. Its regular users (bloggers and visitors) who were hooked to explicit content have been leaving the platform. There also are many users who are on Tumblr because its liberal approach towards sex and nudity allowed free adult socialization and expression of some art forms that were not allowed on other platforms. The constant fall in traffic is visible on traffic measuring websites Alexa and SimilarWeb. The traffic loss is not superficial; it is all there in the falling number of unique visits, number of blogs visited in a session, time spent on the site, and other factors that work together to give traffic to websites and web pages.

blogging platform Tumblr

Let us see how the Tumblr story unfolds: whether Automattic acquisition strengthens it and it starts challenging Blogger OR it goes down due to the weight of moral purging it performed.

Image cropping: the easiest picture editing action that you might be doing wrongly!

Cropping= cutting a picture from sides. It is like using a scissors to cut a photo print from one or more sides.

tool is available on all image/ photo editors and mobile image apps. It is there even in the basic 'gallery' or 'photo' apps on mobile phones and in the camera app. 

Most users of digital images use this tool, but the irony is that not many understand how this tool impacts the image, and the best way to crop images.

If you are interested in going into the details of how different image editing tools work, I would refer you to Better Digital Images, my ebook on digital image editing and digital photography. I give here some basics of cropping:

Cropping of pictures leads to change in their properties

Cropping is done basically to remove objects from the sides, thus also reducing the size of an image. But remember that cropping affects the image in many more ways than cutting the sides of a photo print. Look at these concepts:
  • Cropping removes some objects from the image. Because of this, cropping is usually carried out to frame the pictures better. 
  • Cropping reduces the size of the image in terms of pixels. So, if an image is of 5  MP (megapixel) size and you cut it from the middle, the resultant pics would be 2.5 MP each. 
  • It can change the aspect ratio of the picture. Aspect ratio is the ratio between the width and height of the picture. If you have a wide image of 5 inch x 3 inch size and remove 2 inch from one side, the resultant image would now by a square image of 3 inch on each side. 
  • Cropping can reduce the quality of picture if you crop the picture and then pull it to the original size. Suppose you have a picture of 10 inch x 6 inch size and you cropped it into 5 inch x 3 inch to remove some peripheral objects. Now if you want to make this picture again of 10 inch x 6 inch, it will pull the pixels and add new pixels into the image; thus, the resultant picture would suffer a quality loss. 
  • It can distort the picture if you crop the image not in the original aspect ratio and then try to fit it into the original aspect ratio or an altogether different size. For example, you cropped a 6 inch x 6 inch image by removing different sized areas from height and width, the resultant pic will no longer be a square image. If you try to fit it into any shape other than a sqaure, it will get distorted. 

How to use cropping tool the best way in a photo editor

With the above understanding let us use cropping wisely, as follows:

Crop images for better framing and removing unwanted objects. 

When you shoot a photograph, you sometimes do not see a disturbing object till it shows up in the photograph. You would definitely like to remove it from the photograph without artificially manipulating it. Or you have a group photograph out of which you want to frame a part in which only you and your best friend standing next to you are seen. Or you took a photograph of your child in which the background is too overbearing and the child's pic is lost in it - you would like to remove most of the background so that the child comes out prominent. 

Think of the final size of picture before you begin cropping it. 

If by cropping the photo too much, the remaining part would remain like a small stamp, it would not look clear. On mobiles and computers/ laptops, the image viewers often expand small pics to the size of the app/ device: if so, the small picture would look too bad in clarity and contrast. So, crop a picture only as much is required.

Think of the final aspect ratio of picture beforehand. 

If you cut out one side of the photo or other image, the original aspect ratio would change. Therefore, if you need to cut from width, cut from the height also in the original ratio. Most apps show the crop tool with brackets in the corners of the picture (please see the C image below). If you slide these corner brackets, the cropping will preserve aspect ratio. 

Use the crop tool before resizing the picture. 

If you have to reduce the size of the picture, one way is to squeeze it to the new size. But any reduction (or enlargement) of picture leads to decline in quality. So, when you need to reduce the size of the picture, think of cropping it first, before resizing so that you will need less squeezing of the picture. However, you should do this only if removing object from the original picture will not harm the picture.

How does cropping actually affect a picture?

For more clarity, I will illustrate the concept of cropping with the help of a picture: 

Look at the collage of 4 images given here.  Let's see the first one on the left: it is the original one. It has two hills, a tree and something at the right bottom, which is spoiling the image. 

image cropping and resizing

Now look at A. We wanted to remove the disturbing object and cropped the right portion of the image. Now the earlier wide image has become less wide. We must crop some height too so if we want to retain the original aspect ratio, as shown in C.

But we may want to create an image out of the original, which has aspect ratio like A (=less wide) but we would like to retain the object. One way is to resize the image with the new width. When we do that, the shapes of trees and hills get distorted like B. This is not desirable.

In C, we see the corner brackets that can be pulled to crop the image in the original proportion. If we click on the corner where C is written and pull the cursor inward, a new area can be seen that has less height and width in the same aspect ratio as the original image.