8 niches for making money from blogging in 2020

Making money from blogs depends upon a number of factors. But the niche [or area/ subject of blogging] comes on top because unless the niche is an 'earning' niche, all efforts might go waste. Consider the following realities:
  • People search for products and services all the time on the web. Some products are in high demand. People click on their advertisements and also buy them online if the ad comes in front of them. If there are discount and additional benefits available, the propensity to buy increases that much. So, when a blog has ads for such a product, its visitors are more likely to click on ads.
  • Even when people search for information and advice only (no buying intent), there are higher chances of their looking for things that are trendy. And then, if a blog has information or advice on that subject and links for further reading, the chances are much higher as compared to blogs that do not deal with a trendy subject.
  • The earning niches change over time. Yesterday's money making blogging niches have become less-paying because either too many people already are selling services in those niches or buyers' tastes/ choices have changed.
  • One blogging niche that earns well in one location might not do so in another.
  • In some niches, searches are not with buying intent while in others, searches are mostly made with the intent to buy.
  • Even after you have chosen the right niche for your blog, how much money you make from blogging will depend on many factors. Some of these may not look too relevant but they influence how much time visitors stay on the blog and how seriously they take your advice/ recommendations. These factors include quality of posts, expertise, SEO and promotion, engaging with others, regularity of blogging, efforts made for monetization, and integration with other activities such as selling ebooks or courses online.

Blog topics that make the most money

The following 8 blog topics are among the most searched on Google. Many brands are ready to pay to bloggers in these niches, in different ways (affiliation, direct promotion, reviews, PPC ads, blog tours, etc). Moreover, the niches given in the list are almost universal, i.e. these niches are presently working in most geographical areas. 

However, remember that you need to work very hard to create a base for yourself because there are thousands of big firms and bloggers already there who have optimized their websites/blogs on these topics.

The best niche for blogging: 'making money'

Interestingly, making money itself is among the top paying niches in many geographies. You can, depending upon your expertise and experience, focus on the best solutions you can offer for making money.

The focus area need not be limited to online money-making. You can expand it to earning offline, start ups, making small businesses successful and so on.

best niches for blogging

Travel blogging: a highly profitable blog niche in 2000

This niche is unbeatable for passionate travelers. There are hundreds of travel bloggers who make handsome money and enjoy their life at the same time. 

Hotels, travel agencies, tourism departments of governments, owners of luxury ships and yachts, airlines - a dozen related businesses are willing to pay to travel bloggers, and in many ways.

If you have interest in taking photos, that complements travel blogging very well. In addition to putting fascinating photographs on your own travel blog, you can sell the photos to reputed magazines, advertising agencies and others interested in good quality photos. You can also post photos on photo-sharing sites and earn extra bucks.

Health and wellness: topics with less competion but good potential to make money

[Includes alternative medicine and weight loss] 

Many people who suffer from ailments try to diagnose it on the web before they visit the doctor. Once they are prescribed a medicine, they look for its details on the web. When the disease becomes chronic, they try to find alternative answers.

There are many lifestyle related issues such as blood pressure, diabetes and weight gain, which affect millions of people. Increase in longevity has also led to many diseases such as heart diseases, bone and muscle decay and various types of cancer. Since there are no easy solutions for these, people look for new ways to deal with them and don't mind experimenting. 

People's overall interest in health and wellness has also increased over years, and a large number of people of all ages look to the web to find tips.

Bloggers in this niche cannot compete with big diagnostic or pharmaceutical websites. However, bloggers can choose a narrow topic and carry detailed information and genuine tips on the blog. 

Local information, alternative systems of medicine (e.g. yoga and alternative systems of medicine such as homoeopathy, Unani, Chinese, Ayurveda, naturopathy, acupuncture) and solutions to specific ailments (e.g. male pattern baldness, menstrual bleeding, migraine, high blood pressure, children's runny nose, pregnancy issues) can get the blogger the required attention from people. 

The beauty of health niche is that its narrow sub-niches too get attention of paying brands.

Technology and related subjects are blogging niches that pay well

[especially with trouble-shooting and tips]

Technology is a very crowded niche, and yet there is scope for very focused writing, news and advice in many areas. These include a narrow coding topic (e.g. a series on a new web language), tips of professional use of commonly available software (e.g. MS Excel for financial calculations), specialized science/ technology topics, and troubleshooting in different tech areas.

Review of new gadgets receives a very high traffic. However, a small blogger can't think of competing with big review sites and established bloggers.

Beauty and fashion are popular blog topics that are reported to make the most money 

Beauty, fashion and lifestyle is an evergreen blogging category that earns well in most regions of the globe. 

Fashion/ beauty/ lifestyle bloggers in established markets (e.g. USA, Europe) draw attention of buyers as well as brands, and those in new markets (e.g. India, Philippines) have a new opportunity unfolding.

Beauty and fashion often go together, and now bloggers add other lifestyle areas to make a well-sounding 'lifestyle' blog. While the first two are broad enough, lifestyle allows bloggers to add other related topics including parenting, travel, hobbies, home decor and so on.

Parenting and child health blogs are in high demand and do make money

Parenting blogs attract new moms, and there are millions of curious and anxious moms out there all the time!  Moms (and pops) are perpetually worried about the health of their newborn, toddler and school-going kid, and it does not stop till the child is quite grown up. 

First time parents are especially drawn towards parenting blogs, and would try to read anything that looks logical and doable for well-being of their kid. They also engage with bloggers to find answers to their doubts.

Parenting blogs ideally should have a mix of personal experience and professional advice. Patenting also fits well as part of health and lifestyle blogs.

Food blogging makes good money and does not need big investment

Cooking is also an evergreen blogging subject that fascinates all, especially women, and makes good money for bloggers. 

People look for authentic cuisine, especially ethnic or exotic. Then there are those looking for special dishes for a party, participating in cooking competitions, checking ingredients and tricks, searching food for kids/ patients/ pregnant mothers/ etc, chefs themselves... The list goes on.

Brands want to associate with a cooking/ food blogger. These include restaurants and  hotels, bars, airlines, and sellers of ingredients,  kitchen equipment and white goods. They offer advertisements, paid reviews, press trips and other considerations for promoting the brand and/ or being seen on the blog.

Once established, food bloggers can write on magazines. They can appear on cooking shows, restaurant endorsement events and so on. Many food bloggers also write books out of their blog posts. 

Blogs that review products and services make money, but there is high competition.

This blogging niche gets results, though there is enormous competition from established comparison sites and blogs. 

If the blogger keeps publishing authentic reviews of products and services, and has enough patience, this niche can make money for the blogger. For reviewing physical products, initially the reviewer may need to contact producers and service providers for reviewing their products. It pays in the long run when the blogger buys products (does not accept gift hampers from sellers) before reviewing them so that he/ she is not influenced by the brand.

Reviews are often part of other types of blogs (e.g. beauty, books, travel) and they supplement the blog's earning.


  1. Very valuable useful tips for earning from blogs. Thank you for sharing.

  2. I was misled by so called experts when I set up my blog. It got me some money but I soon felt frustrated because nobody was interested in the serious stuff but those reselling others' products were champions. I also started posting showpieces and the blog's decline started then.
    Good that you have cautioned newbie bloggers while telling them about the opportunities.


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