Restaurants and hotels to sue food bloggers for criticism: you read it right!

A Pune-based union of Indian hospitality industry, NUHII, says, it will certify food bloggers and take legal action against bloggers for negative reviews.

Representatives of the union held a meeting earlier this month and decided to start certifying food bloggers. A rep said, there are about 500 food bloggers in Pune itself and only 25% of them are genuine. In the eyes of hotel and restaurant owners who are NUHII members, common reviewers who are not food experts or chefs post critical reviews without the required knowledge of the subject and thus hurt their image. Some reviewers, they say, blackmail them too.

The union also seems to be cut up with quick reviews on social media and aggregation sites, where users tend to make comments based on their one-off bad experience and ignore making comments when they are satisfied.

One of the biggest aggregator, Zomato, some years back put formulas in place to filter and hide what it perceived as biased comments by users. In its blog post, Zomato said that since bias comes through not only deliberate criticism but also paid reviews, the platform would keep upgrading its systems to beat bias.

food blogger, hotel reviews

The other side of the coin

I must have browsed hundreds of food bloggers, including Indian, for my blogging research. I find that mainstream food bloggers are usually passionate about cooking, recipes, nutrition etc. They need to be taken separately from the casual ones on social media platform, spammers, users and commenters. 

Blogging has its own ills, and a few bloggers (and social media influencers) might be using their big social presence and following to ask for money or freebies and even to blackmail hoteliers and restaurateurs. But most others have been doing blogging with commitment and fairplay. Their criticism may not be palatable to the hotel and restaurant owners but they must learn to swallow it.

There are also these questions: Who authorizes one of the many industry bodies to register bloggers? Will registration of publishers by an industry body not be seen as a ploy to stop criticism? What if a registered blogger decides to write a highly critical review? Who defines what is genuine and reasonable criticism, and what is defamation?

I think, bloggers as a group, and also commenters and non-blogging reviewers, have an upper hand here. An industry body cannot act to suppress criticism. However, if someone deliberately defames or blackmails a firm, that firm has all the legal right to sue the blogger; the industry body would in that case be in its right to support the firm. 

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