Profiling the blogger of 2020

The following is an excerpt from The Manual of Blogging:

WHAT DOES THE BLOGGER OF 2020 LOOK LIKE? 


A large number of studies and surveys have been conducted to profile bloggers and to find their blogging habits. Since the blogosphere is too wide and scattered, no study can fully capture information about all bloggers. Yet there are some indicators that help us sketch the profile of today’s bloggers.

Today’s ‘blogger’ could be one who maintains an independent blog, one with a blog on a major blogging platform, a newspaper columnist whose columns are also posted by the newspaper on the web, a Facebook user who also writes occasional big posts on his timeline/ page, a person who posts his photos on Instagram or videos on YouTube – in fact, anybody who expresses himself in a long-form text or through a visual medium on the web. One could call himself a blogger even if he publishes short-form content on a regular basis...



The new blogger takes blogging seriously.


...Since one can open a blog free on one of the many blogging and other social platforms, a very large majority of bloggers tend to open one or more blogs, maintain them for some time in the hope of getting instant gains ( traffic/ recognition/ money) and when that does not happen, lose interest. It has been reported that the average age of majority of blogs opened in the recent past is less than six months!

Most bloggers who maintain their blogs professionally seem to have graduated from personal blogging.

Bloggers in the age group 25-45 years are reported to be most active. The activity goes down as the age goes up; however, active bloggers as old as 75 years or more can also be seen, though very few...

People of yesteryears who picked up blogging as the first social media activity seem to have reduced blogging as they have become more active on social networking and messaging sites.

Students constitute a special section of blogging community because of use of blogs by progressive schools.

The common blogger seems to love ready-made technological tools for sprucing up the blog and other actions, but he hates to learn the technology. So, unless the blog is being made for professional and earning purposes, or the blogger has some qualification in web technologies, it is likely to be ignored in terms of technological optimization.

Almost all bloggers do blogging part-time and do not earn much, but a few bloggers do earn their bread through blogging...

The traditional blogger still usually works on his blog on a big screen (desktop/ laptop), but (i) for visiting others’ blogs, (ii) sharing photos and quick posts, and (iii) commenting on others’ posts, he is most probably using his smart phone.

Today’s blogger generally does not comment on other standard-format blogs except when he engages with acquaintances, a blogging community or professional blogging network. In other cases, if he likes a blog post, he might rather share it on his social network or through a messaging app.

The average blogger expects a meaningful discussion on the thoughts and information on his posts but when it comes to treating other bloggers’ posts, he is likely to behave in the same casual way as other social media users do.

In a study quoted elsewhere on this book, D... found that list articles are the most popular types of content that bloggers produce. How-to guides are the second most popular type of posts. Other types, in decreasing importance, are case studies, opinion pieces, infographics, research, product reviews, news, interviews and roundup posts...

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